![]() The interviewed musicians are also entirely male the sole female artist interviewed is Heidi Berry, who only says two sentences (neither about her own music). A major lacuna is Slowdive: the only sign we see of this highly acclaimed band is the cover of their album SOUVLAKI. Other talking heads are McGee's fellow label co-founders and Creation office staff, and a few music journalists. There are, however, abundant interviews with members of the Jesus and Mary Chain, Primal Scream, Ride, Swervedriver, My Bloody Valentine, Teenage Fanclub, Sugar, Oasis, and Super Furry Animals. The label's founder and all around colourful character Alan McGee is featured most, as McGee's initial obsession, increasing drug use, and mid-1990s crash offered the documentary's maker a clear dramatic arc. The documentary is centered around freshly-shot interviews with people recounting the history of Creation Records. UPSIDE DOWN, released in 2010, is a documentary by Danny O'Connor looking back at the label's rise, heyday, and eventual decline. Creation Records was a UK independent record label active in the 1980s and 1990s that was at the center of several legendary movements in popular music, namely shoegaze, acid-house-influenced pop, and Britpop.
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